NIKE UNIVERSITY

Photographer and Graphic Designer: Lorenzo Huerta

Model: Lauren Bennett

A conceptual ad campaign for Nike’s University collection. The inspiration for this shoot pulled from American sportswear during the 50’s and athletic publications during the 70’s.

By combining the retro feel of an old sports magazine with Nike’s modern photography practices, this shoot resulted in a nostalgic and clean visual tone.

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MR.MORALE & THE BIG STEPPERS